In a saturated market, your code alone might not be enough to stand out. Having a personal brand—or rather, a reputation for doing good work and sharing it—is a force multiplier for your career.
The "Garden" Metaphor
Think of your personal website not as a resume, but as a digital garden. A resume is static; a garden grows.
- Plant Seeds: Share small snippets of code (Thoughts).
- Grow Trees: Write detailed tutorials or case studies (Docs).
- Tend the Garden: Update your projects and content regularly.
Why it Matters
- Visibility: People can't hire you if they don't know what you can do.
- Networking: Content is a magnet. It attracts like-minded engineers and potential founders.
- Learning: The best way to learn something is to teach it. Writing forces you to structure your thoughts.
Actionable Steps
- Start Small: Don't wait for a "perfect" post. Write about a bug you fixed today.
- Own Your Platform: Don't rely solely on Twitter or LinkedIn. Have your own domain.
- Be Authentic: Don't just copy trends. Write about what you find interesting.
Your future self will thank you for the opportunities your digital garden creates.